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Why Stress Awareness Month is Important for SMB Owners
By Sofie Thompson Every April, Stress Awareness Month is recognized worldwide and is an important reminder to take care of your health. Finding healthy and effective ways to cope with stress is critical for your mental, physical and emotional wellbeing. There are a...
Getting Started on Instagram for SMBs
By TE Cunningham & Sofia Thompson Social media can seem overwhelming to the small business owner just starting out. If you don't have a marketing employee to take the reins for you, here are some brief guidelines to get you started. Create your Instagram profile...
Three Digital Marketing Tips SMB Owners
By Shea Eckert Digital marketing has become more prominent in the business world, especially for small businesses. Many business owners heavily rely on digital marketing to help promote their company, because their budgets are limited and only allow for nominal...
Getting Started on Twitter for SMBs
By TE Cunningham & Shea Eckert Social media can seem overwhelming to the small business owner; even worse, it can be time-consuming. If you don't have a marketing employee to take the reigns for you, here are some brief guidelines to get you started. Create your...
Safer Internet Day: Avoiding Danger Online
By Shea Eckert Since the world wide web was first invented in 1990, the world has had growing, high-speed access to information on any topic one can imagine. People across the globe have become more reliant on the internet for everyday tasks such as driving...
Getting Started on Facebook for SMBs
By TE Cunningham & Sofia Thompson Social media can seem overwhelming to the small business owner just starting. If you don't have a marketing employee to take the reins for you, here are some brief guidelines to get you started. Create your Facebook page and fill...
Five Free Marketing Ideas for Small Business Owners for the New Year
By Sofie Thompson Marketing on an SMB limited budget can be a challenge for business owners. There is an almost unlimited number of choices for your marketing and advertising efforts in today’s world, and many of them are significant in cost. That said, you can do...
5 Ways to Take Initiative Before Tax Season
By Shea Eckert As we enter the last month of the year, it’s a magical holiday season for many, but for SMB owners, it’s also leading to the most dreaded - tax season! Tax season can be highly stressful if you do not prepare properly and stay organized throughout the...
How You Can Show Support on Small Business Saturday
By Sofie Thompson As small businesses are still financially recovering from the pandemic, supporting them is more critical than ever. This weekend, you can celebrate Small Business Saturday, a nationwide event where business owners, civic leaders and shoppers come...
How Small Business Owners can Target Likely Consumers
By Shea Eckert When starting a business, SMB owners often struggle to find their business’s correct target market in the early stages. What is a target market, you ask? A target market is a narrowed-down audience by which each company is most likely to impact or...