Blog

Television Advertising for Local Business Owners

Many local business owners who are not experienced in marketing tend to avoid television advertising because they think it is “too expensive.” The massive media coverage each year of the price tag for a Super Bowl commercial perpetuates this belief. But, what does...

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Responding to Online Reviews

Responding to online reviews is a good idea for many reasons, including the fact that it’s a chance to converse with customers, build goodwill and learn more about how your business is perceived. Online Reviews Yelp, Google, Facebook and other social channels allow...

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Outdoor Advertising

Outdoor Advertising - Is it the Right Choice for Your Business? With so many mediums to pick from today to get your branding and marketing messages out, it can be challenging for small business owners to decide which marketing vehicles are right for their business....

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Five Quick & Easy Tips to Increase Your Conversion Rates

Increase Your Conversion Rates As online marketers, we know one of the most important jobs we have for many of our clients is to increase their conversion rates. Sign-ups lead to sales. It’s that simple. Right? Uh, not so fast. Contests entries, mailing lists-...

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It’s Social Media, Not Sales Media

Social Media is not Sales Media A common mistake that many businesses make in their social media is pushing too much content out on product or services for sale. Our company has turned down business from potential clients who were adamant that all they wanted to do...

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Control Measures for your Small Business Social Media Accounts

  It’s a story those of us in social media management hear again and again: “Well I had an intern for the summer who knew all about social media, and they set everything up- so I don’t have any of the log-ins.” Social Media Permissions Would you let someone run...

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Ten Quick Tips for Using Hashtags on Business Posts

Hashtags for Business Posts If you are posting for your business socially and are wondering about how to best use hashtags the following tips can help you get started. Remember hashtags are primarily pertinent to Facebook, Twitter, Instagram, and Google+. However,...

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Charitable Sponsorships for the Local Business Owner

  You know your business has reached a certain level of success when not only do you have a barrage of media account executives parading through your company door every day, but you are consistently solicited for charitable giving and charitable sponsorships....

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Networking to Grow Your Business

Are you Networking to Grow Your Business? I had a boss once who thought the best salesperson on my sales team was the person who made the greatest number of cold calls. It had nothing to do with the individual's close ratio or final performance numbers which were...

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Considering Putting Radio Advertising in Your Marketing Mix?

The Pros of Radio Advertising Radio advertising is quantitative and qualitative.  With a music or talk format, assumptions can be made about the kind of person listening:  age, sex, income, interests, and more.   When considering utilizing a station in your marketing...

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