TLC Blogs

Want more? Sign up for TLC News and More Tips!

The Art and Science of A/B Testing in Digital Marketing

By Tammy Cunningham   A/B testing is a pivotal method in digital marketing. It involves comparing two versions of a website, email or ad (version A and version B) to determine which one performs better in achieving a specific goal, (like conversion rates or...

read more
The Power of Social Media Advertising for Your Business

The Power of Social Media Advertising for Your Business

By Tammy Cunningham With the recent rise of social media over the years, it has never been more important to advertise on many platforms. According to Smart Insights Digital Marketing, 5.07 billion people around the world use social media, and with that number only...

read more
Tips for Creating Engaging Video Content

Tips for Creating Engaging Video Content

By Tammy Cunningham Video Content is a relatively new way for firms to market and leverage their brand and products compared to other traditional marketing ways. With top-rated social media apps such as TikTok, Instagram, YouTube, and more having video content as...

read more
The Importance of Content Marketing in the Digital Age

The Importance of Content Marketing in the Digital Age

By Tammy Cunningham In today’s digital age, there is more competition than ever, and with attention spans growing shorter, businesses need a way to connect with customers effectively and sustainably. Content marketing is a great answer to these problems, as it is easy...

read more
Avoid These Email Marketing Mistakes for Success

Avoid These Email Marketing Mistakes for Success

By Muizz Basra Email marketing can be a powerful tool for reaching and engaging your audience, but it's essential to tread carefully to avoid common pitfalls that undermine your efforts. In this quick blog post, we'll highlight some key things to avoid in your email...

read more
Creating Engaging and Valuable Content – Five Quick Tips

Creating Engaging and Valuable Content – Five Quick Tips

By Muizz Basra In the fast-paced world of digital marketing, creating good content is essential for capturing audience attention, driving engagement and achieving business objectives. Whether you're writing blog posts, designing social media graphics or producing...

read more
Lights, Camera, Action: The Power of Video Marketing

Lights, Camera, Action: The Power of Video Marketing

By Muizz Basra In today's digital age, where attention spans are short, and competition for consumer engagement is fierce, video marketing has emerged as a dominant force for businesses looking to captivate audiences and convey their message effectively. From engaging...

read more
The Power of Color Psychology in Marketing

The Power of Color Psychology in Marketing

By Tammy Fruits In the marketing world, every detail matters. Color is one detail that holds immense power yet is often overlooked. From logos and packaging to advertisements and website design, the colors chosen can profoundly impact consumer perceptions and...

read more
A Brief Guide to Influencer Marketing for SMBs

A Brief Guide to Influencer Marketing for SMBs

By Muizz Basra In today's digital age, traditional advertising methods are being eclipsed by a new phenomenon: influencer marketing. Influencer marketing has become a powerful tool for brands to connect with their target audience authentically by leveraging the social...

read more
Mobile Marketing in Today’s Digital Landscape

Mobile Marketing in Today’s Digital Landscape

By Muizz Basra In today's fast-paced digital world, where consumers are constantly connected through their smartphones, mobile marketing has emerged as a cornerstone of modern marketing strategies. At our agency, we understand the critical role that mobile marketing...

read more