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Simple Ideas to Upgrade Your Facebook Page

Simple Ideas to Upgrade Your Facebook Page

By T.E. Cunningham You started your Facebook business page a year ago and are working on regular posting. That’s a great start – content is absolutely the most essential part of the process. That said, there are some small tweaks you can make to take your Facebook...

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Seven Traits of Great Salespersons

By T.E. Cunningham I’ve spent most of my career having a sales department under my area of responsibility, yet I’ve also spent most of it having a multitude of sales and account executives calling upon me as well.  I’ve always been amazed at how poor the ratio is of...

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Simple Branding for Small Business Owners on Social Media

By T.E. Cunningham You have forty things on your to-do list today, and the first one you are going to move to the bottom is working on your social media – sound familiar? With the majority of adult Americans on Facebook and other networks, small business owners should...

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11 Tips for Writing Good Online Ad Copy!

By T.E. Cunnigham Sometimes the inspiration well runs dry. We have all had that horrible feeling. That blank word document is staring back at you from your laptop waiting for you to turn it into compelling ad copy that moves the needle for your client - without using...

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The Fundamentals of a Good ‘Ole Brainstorming Session

The Fundamentals of a Good ‘Ole Brainstorming Session

By T.E. Cunningham In this ever-evolving world of online distraction and struggling to find time to get everything done in the workday, sometimes creativity takes a back seat. Don’t let it! Brainstorming is a great way to fight tired thinking. Here are ten quick tips...

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Five Great Ways to Motivate and Incentivize Your Sales Team

By T.E. Cunningham It’s a regular note on any sales manager’s to-do list: Create a new idea to motivate the sales team! Commissions are certainly a part of that strategy, but to have a peak performing sales team takes much more. Here are five of the most important...

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Why Your Small Business Should Have an Intern Program

By T.E. Cunningham If you are not utilizing an intern program with one or more of your area colleges, you are missing a great opportunity. Internships can typically be taken for college credit with no cost to the business hosting the intern, or the intern can be paid...

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Television Advertising for Local Business Owners

By T.E. Cunningham Many local business owners who are not experienced in marketing tend to avoid television advertising because they think it is “too expensive.” The massive media coverage each year of the price tag for a Super Bowl commercial perpetuates this belief....

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Responding to Online Reviews

By T.E. Cunningham Responding to online reviews is a good idea for many reasons, including the fact that it’s a chance to converse with customers, build goodwill and learn more about how your business is perceived. Online Reviews Yelp, Google, Facebook and other...

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