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Five Free Marketing Ideas for Small Business Owners for the New Year
By Sofie Thompson Marketing on an SMB limited budget can be a challenge for business owners. There is an almost unlimited number of choices for your marketing and advertising efforts in today’s world, and many of them are significant in cost. That said, you can do...
5 Ways to Take Initiative Before Tax Season
By Shea Eckert As we enter the last month of the year, it’s a magical holiday season for many, but for SMB owners, it’s also leading to the most dreaded - tax season! Tax season can be highly stressful if you do not prepare properly and stay organized throughout the...
How You Can Show Support on Small Business Saturday
By Sofie Thompson As small businesses are still financially recovering from the pandemic, supporting them is more critical than ever. This weekend, you can celebrate Small Business Saturday, a nationwide event where business owners, civic leaders and shoppers come...
How Small Business Owners can Target Likely Consumers
By Shea Eckert When starting a business, SMB owners often struggle to find their business’s correct target market in the early stages. What is a target market, you ask? A target market is a narrowed-down audience by which each company is most likely to impact or...
Five Halloween Marketing Ideas for your SMB
By Samantha Matz Halloween is right around the corner, and it is an excellent opportunity to market your company. As an SMB owner, you may have a minimal marketing budget, so you must seize inexpensive ways to get the word about your brand, products and services. With...
Three Tips for Writing Engaging Ad Copy for PPC
By Samantha Matz Although technology is everchanging, PPC (Pay Per Click) ads such as Google AdWords and Facebook Ads remain one of the most effective ways to move the needle on sales almost immediately. Whether you want to drive traffic to a landing page or have...
Supporting Social Causes on Instagram for SMBs
By Annie Urban After the past two years, getting involved with positive charitable organizations is more critical than ever for small businesses. Consumers’ loyalty goes beyond product satisfaction – consumers want to support companies that support the causes they...
TLC Marketing Consultants Awarded New Certifications
TLC Marketing Consultants announced today that it had received three new certifications from Kansas City, MO - Small Local Business Enterprise, Women Business Enterprise and Disadvantaged Business Enterprise. A Small Local Business Enterprise certification is given to...
Improving Your SMB Social Media with a Scheduling Tool
By Annie Urban Building a consistent online presence may seem intimidating and time-consuming for small business owners with everyday time demands to handle daily operations. And even if time allows, many owners become frustrated trying to stay on top of new trends...
Humor as an Effective Marketing Tool for SMBs
By Annie Urban Humor is an effective tool in the world of marketing. Laughter is one of the best medicines, and in today’s society, people often look to social media to get their daily dose of it. So why not add some humor to your social plans? Before you get started,...