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Why Your Small Business Needs a Website
By Will Anderson Nowadays every company needs a website - including small companies. However, studies have shown that almost half of all small businesses don’t have a website. Since most people research a company online before contacting them, it’s essential to...
How to Achieve Instagram Success for your SMB
Jessica Merkel Social media plays an essential role today in a small business’ marketing and branding plan, and one of the key networks to be using is Instagram, especially if your company’s products or services are visually intriguing. Even if they are...
How Much Should my Business Tweet?
By Will Anderson It’s no surprise that social media plays an important role in business these days by helping companies increase brand awareness, improve brand loyalty and offer a supplemental and effective method of advertising and promoting. One of the frequent...
Ten New Year’s Marketing Resolutions for Your Small Business
By TE Cunningham Author a marketing plan; work the marketing plan all year long. Build a Website. If you don’t have a website, you have no excuse for it. While it’s understandable that not every SMB can run out and hire an agency to create a state of the art site for...
The Effects of Sleep and What Happens to Your Job Performance When You’re Deprived of it
By Anna Demetree Sleep or lack thereof can have a major effect on your workday. We know that if we get enough, we’re going to feel energized and rejuvenated, whereas when we lack hours, we feel like zombies. Sleep goes beyond these physical feelings and plays a vital...
Selling and Communication: What You Need to Know
Communication has become an essential tool to succeed in the business world, maybe no place more important than in sales divisions and customer service departments. Social dynamics mediums like phone calls, talking to your boss, emailing potential customers,...
What Is a Social Influencer and How Can They Help Your Small Business?
By Evan Parsons Social media marketing has changed drastically with the trend of influencers. An influencer is an individual with a large variety of followers that promotes a product or service on social media. Many influencers are public figures known for either...
The End of an Era for Cursive Writing
By Anna Demetree Those cursive tracing sheets used to be an everyday activity in the classroom, but no so much anymore. Recently, cursive writing was taken off the Common Core Standards, meaning it’s no longer required for schools to teach it to students. It has...
How Podcast Marketing Can Influence Your Potential Customer
By Evan Parsons Podcasts are on the rise, and there are many different types of episodes to choose from. Of the U.S. population 51% (144 million) of the US population has listened to a podcast. Podcast marketing allows businesses to tell their story through a modern...
Be Healthy in Your Busy Work Life
By Emma Greenwood Life moves fast, and it might feel impossible to stay healthy while you have a bazillion things to do at the office, a new pitch to a potential customer and that important night out of entertaining a current client. Here are a few ways to stay...