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What You Should Know Before Hiring A Marketing Firm
What You Should Know Before Hiring A Marketing Firm By Katarina Knoff Outsourcing to a marketing firm can be an extremely beneficial decision for many companies. When it comes down to dollars and expertise, marketing firms are a great way to gain an outside...
Seven Tips to Successful Direct Mail Marketing
Seven Tips to Successful Direct Mail Marketing By: Katarina Knoff Statistics show that many SMB owners under that age of 35 have never even considered direct mail as a strategic part of their marketing plan. Nowadays, email, social media and other electronic...
Creating a Powerful and Effective Logo
Creating a Powerful and Effective Logo By Katarina Knoff Logos hold a lot of power and are a very important part of brand recognition. A perfectly designed logo can strengthen a brand and establish a good rapport with its audience which is what a business wants to...
The Importance of Online Directories for SMBs
The Importance of Online Directories for SMBs By Will Anderson Online directories are best defined as an online list of websites where people list their business contact information. Online directories provide many benefits for small businesses. The more online...
Why Your Small Business Needs a Website
By Will Anderson Nowadays every company needs a website - including small companies. However, studies have shown that almost half of all small businesses don’t have a website. Since most people research a company online before contacting them, it’s essential to...
How to Achieve Instagram Success for your SMB
Jessica Merkel Social media plays an essential role today in a small business’ marketing and branding plan, and one of the key networks to be using is Instagram, especially if your company’s products or services are visually intriguing. Even if they are...
How Much Should my Business Tweet?
By Will Anderson It’s no surprise that social media plays an important role in business these days by helping companies increase brand awareness, improve brand loyalty and offer a supplemental and effective method of advertising and promoting. One of the frequent...
Ten New Year’s Marketing Resolutions for Your Small Business
By TE Cunningham Author a marketing plan; work the marketing plan all year long. Build a Website. If you don’t have a website, you have no excuse for it. While it’s understandable that not every SMB can run out and hire an agency to create a state of the art site for...
The Effects of Sleep and What Happens to Your Job Performance When You’re Deprived of it
By Anna Demetree Sleep or lack thereof can have a major effect on your workday. We know that if we get enough, we’re going to feel energized and rejuvenated, whereas when we lack hours, we feel like zombies. Sleep goes beyond these physical feelings and plays a vital...
Selling and Communication: What You Need to Know
Communication has become an essential tool to succeed in the business world, maybe no place more important than in sales divisions and customer service departments. Social dynamics mediums like phone calls, talking to your boss, emailing potential customers,...