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Humor as an Effective Marketing Tool for SMBs
By Annie Urban Humor is an effective tool in the world of marketing. Laughter is one of the best medicines, and in today’s society, people often look to social media to get their daily dose of it. So why not add some humor to your social plans? Before you get started,...
Ten Ways to Improve Customer Service
By Clare McNeeley Good customer service is a big piece of the sales equation. According to a Wunderman study, 79% of customers will buy from brands they believe care about their customers. For SMB owners, putting a strong focus on customer service is essential to...
Five Mistakes to Avoid on Social Media
By Clare McNeeley Are you struggling to grow Followers on your SMB’s social media? Or, maybe you aren’t seeing the engagement you want with your posts. Perhaps you have people unfollowing you with frequency. Growing successful media channels takes time, strategy and...
How to Find Your Next Great Salesperson
By Clare McNeeley Finding a great salesperson is not an easy task today. Some people maintain great salespersons are born, not developed. The truth may lie somewhere in between. So how do you go about recruiting and hiring that one in a million salesperson? Here are a...
Four Quick, Free Marketing Ideas for Your SMB
By Annie Urban SMBs may struggle with limited funds for their marketing plan. As such, SMB owners have to get scrappy and look for low and no-cost opportunities to promote their goods and services. The other common challenge for owners when it comes to marketing is...
Eight Fun Virtual Team Building Activities
By Annie Urban Are you still stuck working from home and wondering how you can build stronger relationships between colleagues? Are you worried that your teams won’t be as tight-knit as they would be if in person? Virtual team building is a great option—here are eight...
Why Online Business Listings Matter to Your SMB
By Clare McNeeley Being accurately listed in online directory listings is critical to business success. Mobile phone usage continues to dominate, and it has never been easier for consumers to find what they need online. When customers search for local information,...
Tips for Building an SMB Annual Marketing Plan
By Annie Urban As we enter 2021, many small to medium-sized business owners have new goals – especially after the year we just put behind us. Creating a plan to follow can keep you on course and accountable to be able to achieve those goals. Creating an efficient...
Stop Dreaming: Make Your Business Idea a Reality
By Clare McNeeley You have had a dream of creating your own business for so long; why not make your dream into reality? Maybe you have a vision of providing valuable products or services to your community or perhaps you just want to be your own boss and decide your...
What SMBs can expect from Facebook in 2021
By Spencer Gray Facebook is cracking down on the number of ads large businesses can publish – freeing up space for small businesses this year. The company announced it is heavying up its focus on the consumer experience this year rather than on the business or...