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The Story Behind the Phenomenon of Black Friday

The Story Behind the Phenomenon of Black Friday

By Kody Ross As Black Friday approaches, the TLC team thought you might want a little refresher on how the craziness started and some trivia tidbits. People have been waiting in lines for Black Friday sales since the 1950s. The name “Black Friday” came about because...

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Top Five Marketing Myths

Top Five Marketing Myths

By Kody Ross Marketing is a broad topic that often gets misconstrued for other things. Because the marketing industry is ever-changing, it can be hard as a small business owner to figure it out sometimes! So check out the five Mythbusters below to get squared away on...

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SMB Seasonal Marketing 101

SMB Seasonal Marketing 101

By Kody Ross The holiday season is nearly upon us. It may be the most wonderful time of the year, but at TLC Marketing Consultants, we call it an excellent opportunity for your SMB to market to customers in new and unique ways!    Here are a few simple ideas to...

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Better Blogging for Your SMB: Five Tips

Better Blogging for Your SMB: Five Tips

By Kody Ross Blogging has become a necessity for businesses to create a more personal and unique experience for their consumers. It can develop brand voice and personality and set your SMB apart from other companies in your industry. A blog should be engaging and...

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Creating the Perfect Halloween Promotion for Your SMB

Creating the Perfect Halloween Promotion for Your SMB

By Kody Ross Holidays are always a great time to take advantage of special promotional ideas. Because it directly precedes the biggest shopping season of the year, Halloween is a marketer’s dream. Last year alone, shoppers spent $8.8 billion on Halloween retail. No...

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What Your SMB Should Do For Awareness Months 

What Your SMB Should Do For Awareness Months 

By Kody Ross Every month of the year has multiple specialized causes for awareness, which can provide relevant opportunities for your business while benefitting the community. If the cause is relevant to your particular brand, you can focus advertising and social...

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Public Relations for SMBs

Public Relations for SMBs

By Will Anderson Small business owner’s sometimes may not think they need to utilize public relations; however, that is not the case. Public relations is an integral part of any business no matter the size. The only difference is for a small business, is that you may...

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What You Should Know Before Hiring A Marketing Firm

What You Should Know Before Hiring A Marketing Firm

What You Should Know Before Hiring A Marketing Firm By Katarina Knoff Outsourcing to a marketing firm can be an extremely beneficial decision for many companies. When it comes down to dollars and expertise, marketing firms are a great way to gain an outside...

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Seven Tips to Successful Direct Mail Marketing

Seven Tips to Successful Direct Mail Marketing

Seven Tips to Successful Direct Mail Marketing By: Katarina Knoff Statistics show that many SMB owners under that age of 35 have never even considered direct mail as a strategic part of their marketing plan. Nowadays, email, social media and other electronic...

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