By: Katherine Galliani


Creating compelling content that drives results for local business owners involves a combination of understanding the target audience, delivering valuable information and utilizing effective marketing strategies.

Here are ten quick tips to get your SMB on the path to great content marketing!


  1. Identify the target audience: Begin by understanding your local business’s target audience. Consider demographics, interests and pain points to tailor the content effectively.
  2. Define clear objectives: Determine the specific goals of the content. Is it to increase brand awareness, drive website traffic, generate leads or boost sales? Clearly defined objectives will help shape your content strategy.
  3. Conduct thorough research: Gain insights into your local market, competitors and industry trends. Identify content gaps and opportunities that can be leveraged to differentiate your business.
  4. Craft a compelling brand story: Develop a unique brand story that resonates with the target audience. Highlight the business’s values, mission and what sets it apart from competitors- what are your “unique selling points?” This story should be woven into the content.
  5. Choose the right content formats: Consider the preferences of the target audience and select appropriate content formats. This may include blog posts, videos, infographics, social media posts, podcasts or webinars.
  6. Incorporate visual elements: Enhance the content with visually appealing elements like high-quality images, videos or graphics. Visuals attract attention and make the content more shareable.
  7. Engage with the audience: Encourage audience interaction by responding promptly to comments, messages and feedback. This builds a sense of community and fosters brand loyalty.
  8. Track and analyze results: Use analytics tools to measure the performance of your content. Monitor metrics like website traffic, engagement, conversions and leads generated. Identify successful strategies and areas for improvement.
  9. Implement a distribution strategy: Identify the appropriate channels to reach the target audience. Utilize social media platforms, local directories, email marketing and influencer partnerships to distribute the content effectively.
  10. Collaborate with local influencers or partners: Partnering with local influencers or complementary businesses in the area can greatly amplify your content’s reach and effectiveness. Identify influential individuals or businesses with a relevant audience and explore opportunities for collaboration. This could include co-creating content, hosting joint events or featuring each other on social media. Leveraging the influence and credibility of local partners can help establish your business as a trusted authority in the community and attract a wider audience.


According to The Future of Commerce, 76% of marketing executives reported that they are increasing their investment in content marketing this year! So, expand your horizons and create some compelling content.


If your time doesn’t match your marketing demands, we are here to help. Contact us today at or call 913.904.2125.