By TE Cunningham & Shea Eckert
YouTube provides many opportunities for SMBs to get creative and get the word out about their products and services. If you have been considering starting a channel, go for it! Here are some brief guidelines to get you started.
Start by creating your YouTube account. Subscribe to other YouTube pages related to yours to stay updated with your industry and have the most robust page possible.
Be consistent in your branding and make sure all graphics follow it, especially your YouTube profile picture and cover photo. We recommend a logo bug for the profile picture; make sure your entire logo shows in the box if you choose to do that instead. If you use any graphics in your produced content, make sure they match your branding as well.
Audience at a Glance:
YouTube: 30 Million Users
Of YouTube’s 30 million users, 62% are male and 38% are female.
In the United States, 73% of adults and 81% of people between 15 – 25 years old use YouTube. Research shows that Millennials prefer to watch YouTube over traditional television due to the variety of content available- nostalgia, tutorials and current events.
About half of YouTube’s total number of users say that they visit the site daily. Collectively, over 1 billion hours of content is watched on YouTube per day.
It is popular for businesses to use YouTube- 62% of businesses are active on the platform (Source: socialmediadata.com).
Number of Videos per Week: Ideally once per week, but minimally once per month
The amount of videos you create and post also depends on your internal resources and skillset to some extent.
Best Posting Times:
Monday, Tuesday and Wednesday: post between 2 p.m. and 4 p.m.
Thursday and Friday: post between 12 p.m. and 3 p.m.
Best Posting Days:
Weekends show better engagement, so late in the workweek should be ideal.
Types of Content:
Video, following many of the points we made with Facebook on content. That said, this is a great time to think about creating a series of webisodes giving advice and inspiration in your business area. Once again, humor works well here too.
Consider creating videos with the following topics that are popular on YouTube today:
- Reviews and Unboxing
- Health and Fitness
- Pranks and Challenges
- How-To Tutorials
If you can find a way to connect these topics to your SMB, you will be good to go.
Influencers have recently influenced digital marketing. Consider creating a partnership between your SMB and influencers to have your SMB be featured in more YouTube content.
Hopefully, this information can get you on the road to your business’s social media success. If you feel overwhelmed by content creations, posting schedules and most of all, time commitments, we can help! Contact us at tlcmarketingconsultants.com today!