How Small Business Owners can Target Likely Consumers

How Small Business Owners can Target Likely Consumers

By Shea Eckert When starting a business, SMB owners often struggle to find their business’s correct target market in the early stages. What is a target market, you ask? A target market is a narrowed-down audience by which each company is most likely to impact or...
Five Halloween Marketing Ideas for your SMB

Five Halloween Marketing Ideas for your SMB

By Samantha Matz Halloween is right around the corner, and it is an excellent opportunity to market your company. As an SMB owner, you may have a minimal marketing budget, so you must seize inexpensive ways to get the word about your brand, products and services. With...
Three Tips for Writing Engaging Ad Copy for PPC

Three Tips for Writing Engaging Ad Copy for PPC

By Samantha Matz Although technology is everchanging, PPC (Pay Per Click) ads such as Google AdWords and Facebook Ads remain one of the most effective ways to move the needle on sales almost immediately. Whether you want to drive traffic to a landing page or have...
Supporting Social Causes on Instagram for SMBs

Supporting Social Causes on Instagram for SMBs

By Annie Urban After the past two years, getting involved with positive charitable organizations is more critical than ever for small businesses. Consumers’ loyalty goes beyond product satisfaction – consumers want to support companies that support the causes they...
TLC Marketing Consultants Awarded New Certifications

TLC Marketing Consultants Awarded New Certifications

TLC Marketing Consultants announced today that it had received three new certifications from Kansas City, MO – Small Local Business Enterprise, Women Business Enterprise and Disadvantaged Business Enterprise. A Small Local Business Enterprise certification is...