Many small business owners don’t want to wrap their arms around digital and social media; websites, SEO, SEM, Facebook, LinkedIn – the fact is it can be overwhelming to an owner who is not marketing-savvy or is simply too busy with running the business to be the one...
Whether you want to author a nice quick piece for a LinkedIn Post or start a full-blown series that you host from your website or the myriad of blogging sites out there, here are some surefire ways to make sure your blog engages readers. Hook them immediately. If you...
By T.E. Cunningham You started your Facebook business page a year ago and are working on regular posting. That’s a great start – content is absolutely the most essential part of the process. That said, there are some small tweaks you can make to take your Facebook...
By T.E. Cunningham I’ve spent most of my career having a sales department under my area of responsibility, yet I’ve also spent most of it having a multitude of sales and account executives calling upon me as well. I’ve always been amazed at how poor the ratio is of...
By T.E. Cunningham You have forty things on your to-do list today, and the first one you are going to move to the bottom is working on your social media – sound familiar? With the majority of adult Americans on Facebook and other networks, small business owners should...
By T.E. Cunnigham Sometimes the inspiration well runs dry. We have all had that horrible feeling. That blank word document is staring back at you from your laptop waiting for you to turn it into compelling ad copy that moves the needle for your client – without...
