Creating a Powerful and Effective Logo By Katarina Knoff Logos hold a lot of power and are a very important part of brand recognition. A perfectly designed logo can strengthen a brand and establish a good rapport with its audience which is what a business wants to...
By Charlotte Richter Live streaming has been growing in popularity since its introduction across media platforms including the news, sports broadcasting, gaming and social media. According to Livestream “Live video is more appealing to brand audiences: 80% would...
By Charlotte Richter In 2019, Instagram switched from reverse-chronological feeds to an algorithmic feed, meaning the platform prioritizes content it thinks users will like by acknowledging the time and engagement happening on specific posts or accounts. The content...
By TE Cunningham It’s that time again – interns starting at the office. I was thinking about how early in their career path they are, and what I wish I had known when I was their age, just finishing up college and getting ready to start a promising career. Here are...
By Kelly Woodward, Digital and Social Media Manager for TLC Marketing Consultants If I told you that your business or brand could potentially be in front of 1.52 billion people per day*, would that perk your ears up? If not, it should. In this age of social...
Many small business owners don’t want to wrap their arms around digital and social media; websites, SEO, SEM, Facebook, LinkedIn – the fact is it can be overwhelming to an owner who is not marketing-savvy or is simply too busy with running the business to be the one...
