Three Tips for Writing Engaging Ad Copy for PPC

Three Tips for Writing Engaging Ad Copy for PPC

By Samantha Matz Although technology is everchanging, PPC (Pay Per Click) ads such as Google AdWords and Facebook Ads remain one of the most effective ways to move the needle on sales almost immediately. Whether you want to drive traffic to a landing page or have...
Supporting Social Causes on Instagram for SMBs

Supporting Social Causes on Instagram for SMBs

By Annie Urban After the past two years, getting involved with positive charitable organizations is more critical than ever for small businesses. Consumers’ loyalty goes beyond product satisfaction – consumers want to support companies that support the causes they...

Ten Ways to Improve Customer Service

By Clare McNeeley Good customer service is a big piece of the sales equation. According to a Wunderman study, 79% of customers will buy from brands they believe care about their customers. For SMB owners, putting a strong focus on customer service is essential to...
Five Mistakes to Avoid on Social Media

Five Mistakes to Avoid on Social Media

By Clare McNeeley Are you struggling to grow Followers on your SMB’s social media? Or, maybe you aren’t seeing the engagement you want with your posts. Perhaps you have people unfollowing you with frequency. Growing successful media channels takes time, strategy and...
Eight Fun Virtual Team Building Activities

Eight Fun Virtual Team Building Activities

By Annie Urban Are you still stuck working from home and wondering how you can build stronger relationships between colleagues? Are you worried that your teams won’t be as tight-knit as they would be if in person? Virtual team building is a great option—here are eight...
Creating the Perfect Halloween Promotion for Your SMB

Creating the Perfect Halloween Promotion for Your SMB

By Kody Ross Holidays are always a great time to take advantage of special promotional ideas. Because it directly precedes the biggest shopping season of the year, Halloween is a marketer’s dream. Last year alone, shoppers spent $8.8 billion on Halloween retail. No...