By TE Cunningham & Shea Eckert

Social media can seem overwhelming to the small business owner just starting out. If you don’t have marketing assistance, here are some brief guidelines to get you started.

Create your business Pinterest page and fill out all fields. Choose topics of interest for your boards that make sense for your business to have the most robust page possible. You may also follow other boards that are related to your business. After creating boards, start pinning!

Be consistent in your branding and make sure all graphics follow it, especially your Pinterest icon. We recommend a logo bug for the profile pic; make sure your entire logo shows in the box if you choose to do that instead.

Audience at a Glance:

Pinterest: 335 million users

Research shows that 40% of U.S. dads use Pinterest and 80% of U.S. mothers use Pinterest. 71% of the website’s users are female. Research shows that 28% of marketers use Pinterest, and with how fast Pinterest is growing worldwide, there may be an increase in this percentage. 60% of Millennials use Pinterest to discover new products (source:

Number of Pins Day:  5-10 pins per day

Pinterest itself recommends an average of 11 times per day. Leading experts say businesses who want to use this outlet should pin at least three times per day – our recommendation is above. This is because sharing frequently strongly impacts engagement. Some retailers, chefs and other top users maintain that a staggering 20–30 Pins per day is the sweet spot for visibility on Pinterest.

So take it easy – start with the most important boards first, beginning with five to ten boards. You can always add more later!

Best Posting Times:

  • You should consider posting between 8 PM and 11 PM if you are looking for the best time for your business to post. Although it may seem late, posting between 2 AM and 4 AM is also a popular time.
  • If most of your audience works the typical 9-5 workday, we suggest posting on Pinterest before or after work hours and during lunchtime. It is important to avoid posting pins during working hours as there is less chance they will be seen.

Best Posting Days:

Fridays and Saturdays, especially later in the evening.

Types of Content:

  • Pinterest is a visual network, so make sure your Pins catch the eye!
  • Use informative captions on your pins
  • Use Pinterest to market your business. If your company sells products, make posts about each product. Studies have found that people are likely to use Pinterest when looking for things to purchase.
  • It’s essential to collect and save Pins from other users on Pinterest and websites that you’re browsing to create a robust Pinterest media library.
  • Pinterest recommends vertical pins over horizontal pins. Vertical pins appear bigger than horizontal pins in a user’s feed, allowing the pin to gain more attention from the viewer.

When the data was gathered for this document, the top ten Pinterest categories were:

  • Home décor
  • DIY and crafts
  • Entertainment
  • Education
  • Art
  • Women’s fashion
  • Food & drinks
  • Beauty

Pinterest is a popular website for learning educational content; 84% of users maintain that Pinterest helps them learn new things.

Hopefully, this information can get you on the road to success on Pinterest. If you need help, we are here to support you! Contact us at today!