Three Digital Marketing Tips SMB Owners

Three Digital Marketing Tips SMB Owners

By Shea Eckert Digital marketing has become more prominent in the business world, especially for small businesses. Many business owners heavily rely on digital marketing to help promote their company, because their budgets are limited and only allow for nominal...
5 Ways to Take Initiative Before Tax Season

5 Ways to Take Initiative Before Tax Season

By Shea Eckert As we enter the last month of the year, it’s a magical holiday season for many, but for SMB owners, it’s also leading to the most dreaded – tax season! Tax season can be highly stressful if you do not prepare properly and stay organized throughout...
Three Tips for Writing Engaging Ad Copy for PPC

Three Tips for Writing Engaging Ad Copy for PPC

By Samantha Matz Although technology is everchanging, PPC (Pay Per Click) ads such as Google AdWords and Facebook Ads remain one of the most effective ways to move the needle on sales almost immediately. Whether you want to drive traffic to a landing page or have...
Supporting Social Causes on Instagram for SMBs

Supporting Social Causes on Instagram for SMBs

By Annie Urban After the past two years, getting involved with positive charitable organizations is more critical than ever for small businesses. Consumers’ loyalty goes beyond product satisfaction – consumers want to support companies that support the causes they...

Ten Ways to Improve Customer Service

By Clare McNeeley Good customer service is a big piece of the sales equation. According to a Wunderman study, 79% of customers will buy from brands they believe care about their customers. For SMB owners, putting a strong focus on customer service is essential to...
Five Mistakes to Avoid on Social Media

Five Mistakes to Avoid on Social Media

By Clare McNeeley Are you struggling to grow Followers on your SMB’s social media? Or, maybe you aren’t seeing the engagement you want with your posts. Perhaps you have people unfollowing you with frequency. Growing successful media channels takes time, strategy and...