By Will Anderson

It’s no surprise that social media plays an important role in business these days by helping companies increase brand awareness, improve brand loyalty and offer a supplemental and effective method of advertising and promoting. One of the frequent questions we get from small business owners at TLC Marketing Consultants is, “How often should I tweet for my Business?”

If you post too much, people might become annoyed and unfollow you. On the other hand, if you don’t post enough, then you won’t build any brand awareness. Finding the right mix depends on several key factors, so keep the following tips in mind to ensure that your company is tweeting the right amount.


1)    Keep it consistent- Tweeting every day is a must. If you tweet several times per day, posting your tweets at regular times is going to help you out a lot. If you are consistently tweeting at certain times, it will help build trust with your consumer. The reason for this is because it shows that you can accurately set and meet goals.

2)    Keep it fresh- While consistency is essential when it comes to how often to tweet, it’s important to keep things fresh when it comes to the type of content you’re posting. It’s crucial to keep changing up the kind of content you’re tweeting. Otherwise, your followers are going to get bored if you keep tweeting similar things. Using images, gifs and videos is a great way to stick out on someone’s feed.

3)    Change things up- In terms of how often to tweet for your company, there’s not a right or wrong answer, it’s up to you – what’s more important is to track how your followers react to those tweets. You want the most interaction with your tweets as possible. That’s why it’s essential to know when your followers are most active on twitter. The best way to do this is through Twitter’s internal analytics.

4)    Engage- One of the most significant advantages of social media is that it allows companies to communicate with their consumers faster than ever before. Use this aspect of social media to your advantage. Aside from creating your content, be sure to engage with your consumers through comments and retweets. Comments and retweets can help you identify when your followers are most active on Twitter and the content they want to see.

5)    Quality over quantity- This is an important one! If the posts you’re making are poor quality, then there’s no sense of even posting it. If you’re posting boring content that your followers don’t find interesting in the slightest, it will likely lead to losing followers. Your twitter page reflects the attitude of your business, so if you’re posting boring stuff, people are going to shy away. Your content always needs to be timely, relevant and engaging.

6) Do what’s manageable and what you can commit to doing. As a small business owner, you don’t have a great deal of time. Using a scheduling tool like Hootsuite or Sprout Social can help.

Ultimately, there is no exact number in regards to how often should you tweet for your business. If your consumers are interacting with your tweets positively, then there’s no reason to change what you’re doing – but increasing the number of tweets, if manageable, is a great next step to social growth.