By: Katherine Galliani Creating compelling content that drives results for local business owners involves a combination of understanding the target audience, delivering valuable information and utilizing effective marketing strategies. Here are ten quick tips...
by Alex Rothers As a small business owner, you are probably familiar with using social media platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube to promote your brand and communicate with your customers. However, there is one platform that...
By Molly Heitz The digital world is everchanging, and it can be challenging for local business owners to stay on top of it. They are often overtaxed just running their businesses’ day-to-day, and some digital tactics can be complicated for those without...
By Molly Heitz The impression that customers have of your brand after interacting with it is known as the customer experience. Creating top-notch client experiences leads to repeat business and loyal customers. Getting into a consumer’s mind is a great...
By Molly Heitz The marketing funnel is a crucial part of the marketing process. This model of marketing outlines the most straightforward process that customers take in their purchasing process. The marketing funnel helps you provide the most relevant...
By Molly Heitz Face-to-face marketing is a great way to reach customers, especially for local business owners. From industry trade shows to special events, this is a great way to reach your clients while putting a face to your brand. What to Do First...
