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Five Great Ways to Motivate and Incentivize Your Sales Team
By T.E. Cunningham It’s a regular note on any sales manager’s to-do list: Create a new idea to motivate the sales team! Commissions are certainly a part of that strategy, but to have a peak performing sales team takes much more. Here are five of the most important...
Why Your Small Business Should Have an Intern Program
By T.E. Cunningham If you are not utilizing an intern program with one or more of your area colleges, you are missing a great opportunity. Internships can typically be taken for college credit with no cost to the business hosting the intern, or the intern can be paid...
Television Advertising for Local Business Owners
By T.E. Cunningham Many local business owners who are not experienced in marketing tend to avoid television advertising because they think it is “too expensive.” The massive media coverage each year of the price tag for a Super Bowl commercial perpetuates this belief....
Responding to Online Reviews
By T.E. Cunningham Responding to online reviews is a good idea for many reasons, including the fact that it’s a chance to converse with customers, build goodwill and learn more about how your business is perceived. Online Reviews Yelp, Google, Facebook and other...
Outdoor Advertising
Outdoor Advertising - Is it the Right Choice for Your Business? By T.E. Cunningham With so many mediums to pick from today to get your branding and marketing messages out, it can be challenging for small business owners to decide which marketing vehicles are...
Five Quick & Easy Tips to Increase Your Conversion Rates
Increase Your Conversion Rates By T.E. Cunningham As online marketers, we know one of the most important jobs we have for many of our clients is to increase their conversion rates. Sign-ups lead to sales. It’s that simple. Right? Uh, not so fast. Contests entries,...
It’s Social Media, Not Sales Media
Social Media is not Sales Media By T.E. Cunningham A common mistake that many businesses make in their social media is pushing too much content out on product or services for sale. Our company has turned down business from potential clients who were adamant that all...
Control Measures for your Small Business Social Media Accounts
By T.E. Cunningham It’s a story those of us in social media management hear again and again: “Well I had an intern for the summer who knew all about social media, and they set everything up- so I don’t have any of the log-ins.” Social Media Permissions Would...
Ten Quick Tips for Using Hashtags on Business Posts
Hashtags for Business Posts By T.E. Cunningham If you are posting for your business socially and are wondering about how to best use hashtags the following tips can help you get started. Remember hashtags are primarily pertinent to Facebook, Twitter, Instagram, and...
Charitable Sponsorships for the Local Business Owner
By T.E. Cunningham You know your business has reached a certain level of success when not only do you have a barrage of media account executives parading through your company door every day, but you are consistently solicited for charitable giving and charitable...