By TLC Marketing Consultants
Google Analytics is a crucial tool for anyone looking to optimize their website and understand how it is performing. There are many important and useful data types in Google Analytics, but the amount of information can get overwhelming. Whether it be for social media, SEO, or other online advertising, Google Analytics is key to tracking how your website is helping or hurting your company
To make it more manageable, it is necessary to identify and key in on the most important metrics that provide helpful insights. It is almost a necessity for a website to use as according to Social Shepard, 83.5% of all websites are using Google Analytics or similar tools. In this blog, I will demystify and make clear some crucial metrics on Google Analytics.
Sessions
A session is a group of user interactions with a website or app that takes place within a set time frame. A session can include multiple page views, social interactions, events, and transactions. Monitoring the number of sessions essentially helps you get an idea of how many engagements your site is getting and how many users it is getting. If monitored consistently, you will start to see trends in user behavior, engagement patterns, and overall, the effectiveness of your website and marketing. You can also see the average length of time users spend on your website during a session.
Users
The user metric is simply the number of visitors to your website. This metric is best for understanding the sheer number of people your website is reaching. Tracking users is useful as you can assess how your marketing is doing relative to the size of the audience your website is reaching. For marketers, Social Shepard shares that the user metric is the most important as it is key for seeing conversion rates. You can parlay analyzing users with sessions to give you insight into how many repeat visitors your site has.
Bounce Rate
Bounce Rate is the percentage of website or app sessions where users leave the site without interacting with anything. A high bounce rate is bad as it shows that users are reaching your site and not finding it useful, so they leave without engaging. Analyzing your site’s bounce rate is crucial as it allows you to be able to fix potential issues, such as bad content, poor design, slow load times, and more. The bounce rate shows you if improvements are necessary, making them important.
Pageviews
Pageviews are the total number of pages viewed on your website. This helps show which pages are most popular and effective on your website and which ones are lacking. Examining pageviews is most critical to determining which pages need improvements to generate more engagement. Some pages are more important than others, you want high pageviews on pages that have products or services listed, and those that give important information that visitors need.
Conversion Rate
Conversion rates are the percentage of sessions that result in a goal completion, whether it be purchasing a product, signing up, or filling out a form. Conversion rates are essential in understanding if your website is doing a good job of converting visitors to customers. You can see what strategies successful and which ones are need improvement. High conversion rates show effective website design and that there is quality content on the site.
How We Can Help
According to Meetanshi, 50 million websites use Google Analytics to analyze their digital marketing efforts. If you are not using Google Analytics now, you are behind. We know it can be overwhelming to monitor analytics on top of other tasks, that’s why we are here to help you. Visit our website at tlcmarketingconsultants.com or call 913.904.2125 today for assistance
