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How Small Business Owners can Target Likely Consumers
By Shea Eckert When starting a business, SMB owners often struggle to find their business’s correct target market in the early stages. What is a target market, you ask? A target market is a narrowed-down audience by which each company is most likely to impact or...
Five Halloween Marketing Ideas for your SMB
By Samantha Matz Halloween is right around the corner, and it is an excellent opportunity to market your company. As an SMB owner, you may have a minimal marketing budget, so you must seize inexpensive ways to get the word about your brand, products and services. With...
Three Tips for Writing Engaging Ad Copy for PPC
By Samantha Matz Although technology is everchanging, PPC (Pay Per Click) ads such as Google AdWords and Facebook Ads remain one of the most effective ways to move the needle on sales almost immediately. Whether you want to drive traffic to a landing page or have...
Supporting Social Causes on Instagram for SMBs
By Annie Urban After the past two years, getting involved with positive charitable organizations is more critical than ever for small businesses. Consumers’ loyalty goes beyond product satisfaction – consumers want to support companies that support the causes they...
TLC Marketing Consultants Awarded New Certifications
TLC Marketing Consultants announced today that it had received three new certifications from Kansas City, MO - Small Local Business Enterprise, Women Business Enterprise and Disadvantaged Business Enterprise. A Small Local Business Enterprise certification is given to...
Improving Your SMB Social Media with a Scheduling Tool
By Annie Urban Building a consistent online presence may seem intimidating and time-consuming for small business owners with everyday time demands to handle daily operations. And even if time allows, many owners become frustrated trying to stay on top of new trends...
Humor as an Effective Marketing Tool for SMBs
By Annie Urban Humor is an effective tool in the world of marketing. Laughter is one of the best medicines, and in today’s society, people often look to social media to get their daily dose of it. So why not add some humor to your social plans? Before you get started,...
Ten Ways to Improve Customer Service
By Clare McNeeley Good customer service is a big piece of the sales equation. According to a Wunderman study, 79% of customers will buy from brands they believe care about their customers. For SMB owners, putting a strong focus on customer service is essential to...
Five Mistakes to Avoid on Social Media
By Clare McNeeley Are you struggling to grow Followers on your SMB’s social media? Or, maybe you aren’t seeing the engagement you want with your posts. Perhaps you have people unfollowing you with frequency. Growing successful media channels takes time, strategy and...
How to Find Your Next Great Salesperson
By Clare McNeeley Finding a great salesperson is not an easy task today. Some people maintain great salespersons are born, not developed. The truth may lie somewhere in between. So how do you go about recruiting and hiring that one in a million salesperson? Here are a...