By Tammy Cunningham
Have you ever wondered how the top websites when you search on Google get to the top? The websites listed first have great search engine optimization (SEO), which is an aspect of marketing focused on increasing the visibility of websites on search engine landing pages. Organic website traffic is all about getting clicks on your website without having to pay for them, making it imperative to have a plan for SEO. Today I will be discussing the role that SEO has in driving organic traffic
Improve Search Engine Rankings
The purpose of SEO is to improve a website’s ranking on search engines such as Google, Bing, Yahoo, etc. When a website’s ranking is higher, it appears higher on search engines when keywords related to their business are searched, thus creating organic traffic. Conducting keyword research is extremely important to improving search engine rankings as you must know what words users are looking up the most, what keywords garner the most clicks, what keywords turn users away, and more.
Create High-Quality Content
SEO isn’t just about getting your website higher up or getting visitors on your page, it is also about having worthwhile content on your website. If the content on a website is not good, it will get fewer clicks over time and thus drop its search engine rankings, but if the content is high-quality and answers the questions and needs of visitors, clicks will go up over time. Great content will also create repeat visitors, which search engines will realize and raise your website based on the algorithm.
Strengthen User Experience
Many factors go into SEO, but one of the most overlooked ones is ensuring the user has an optimal experience on a website too. One issue, even a small one can make a user close out of the tab and go to a different website. Things such as loading speed, navigation, accessibility, and mobile friendliness all go into a visitor’s experience on a website. If you get these basic website functions now, your website will be ahead of the curve and will drive organic traffic.
Stay Active
Staying active on your website and social media platforms is imperative to maintaining high organic traffic. Never updating your website indicates that you are not trying to stay ahead of the curve and can be a bad look to users. Updating your website will increase SEO too, as users will be intrigued to check out what is new. Staying active allows a company to find and implement the latest trends, which increases organic searches and traffic.
Online Reviews
Online Reviews help a website’s SEO in many ways such as increased click-through rates, trust, credibility, improved engagement, user-generated content, and more. Online reviews personalize a website which will lead to more organic traffic, thus improving a website’s SEO.
Online Directories
Online directories enhance a website’s SEO by improving local SEO, increasing backlinks, and consistent listings, enhancing online visibility, ratings, and structuring data. By actively managing your brand in online directories, you can significantly improve SEO for the brand.
We are Here to Help
SEO comes down to staying on top of updating your website and taking advantage of current trends. We understand this can be difficult with balancing other work that may be more of a pressing need. We want to help you out with generating organic traffic by improving your SEO. Reach out to us via our website, tlcmarketingconsultants.com, email us at in**@tl*********************.com, or call us at 913.904.2125.