Businesses & Live Streaming

Businesses & Live Streaming

By Charlotte Richter Live streaming has been growing in popularity since its introduction across media platforms including the news, sports broadcasting, gaming and social media. According to Livestream “Live video is more appealing to brand audiences: 80% would...
Breaking Down Instagram’s Algorithm

Breaking Down Instagram’s Algorithm

By Charlotte Richter In 2019, Instagram switched from reverse-chronological feeds to an algorithmic feed, meaning the platform prioritizes content it thinks users will like by acknowledging the time and engagement happening on specific posts or accounts. The content...