By Samantha Matz Halloween is right around the corner, and it is an excellent opportunity to market your company. As an SMB owner, you may have a minimal marketing budget, so you must seize inexpensive ways to get the word about your brand, products and services. With...
Creating a Powerful and Effective Logo By Katarina Knoff Logos hold a lot of power and are a very important part of brand recognition. A perfectly designed logo can strengthen a brand and establish a good rapport with its audience which is what a business wants to...
By Charlotte Richter Live streaming has been growing in popularity since its introduction across media platforms including the news, sports broadcasting, gaming and social media. According to Livestream “Live video is more appealing to brand audiences: 80% would...
By Charlotte Richter In 2019, Instagram switched from reverse-chronological feeds to an algorithmic feed, meaning the platform prioritizes content it thinks users will like by acknowledging the time and engagement happening on specific posts or accounts. The content...
