By: Katherine Galliani   Creating compelling content that drives results for local business owners involves a combination of understanding the target audience, delivering valuable information and utilizing effective marketing strategies. Here are ten quick tips...

by Alex Rothers As a small business owner, you are probably familiar with using social media platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube to promote your brand and communicate with your customers. However, there is one platform that...

By Molly Heitz   The digital world is everchanging, and it can be challenging for local business owners to stay on top of it. They are often overtaxed just running their businesses' day-to-day, and some digital tactics can be complicated for those without...

By Molly Heitz   The impression that customers have of your brand after interacting with it is known as the customer experience. Creating top-notch client experiences leads to repeat business and loyal customers. Getting into a consumer's mind is a great way to...

By Molly Heitz   The marketing funnel is a crucial part of the marketing process. This model of marketing outlines the most straightforward process that customers take in their purchasing process. The marketing funnel helps you provide the most relevant...

By Molly Heitz   Face-to-face marketing is a great way to reach customers, especially for local business owners. From industry trade shows to special events, this is a great way to reach your clients while putting a face to your brand.   What to Do First...

By TE Cunningham   Have you been dreaming of starting your own business? Go for it! We love working with entrepreneurs and local business owners at TLC Marketing Consultants. That said, there is a reason that so many new businesses fail in the first five years;...

By TE Cunningham Do you have a project you keep putting off because it is so overwhelming that you just don’t know where to start? That’s a problem for many SMB owners, who are time-challenged, and task overloaded. A former boss once told me to review my to-do list...

By TE Cunnigham Have you been thinking about using LinkedIn as a way to grow your business? It’s a great networking tool, but ads may also be a good fit for your company, especially if you are B2B. To start advertising with the social network, you will need to use its...

By TE Cunningham Your budget numbers are higher than ever, and you need to get your new online ad campaign rolling. While visuals and copy are vitally important to grab attention online, your landing page must be given just as much thought. The design of your page can...