Blog

Responding to Online Reviews

By T.E. Cunningham Responding to online reviews is a good idea for many reasons, including the fact that it’s a chance to converse with customers, build goodwill and learn more about how your business is perceived. Online Reviews Yelp, Google, Facebook and other...

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Outdoor Advertising

  Outdoor Advertising - Is it the Right Choice for Your Business? By T.E. Cunningham With so many mediums to pick from today to get your branding and marketing messages out, it can be challenging for small business owners to decide which marketing vehicles are right...

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Five Quick & Easy Tips to Increase Your Conversion Rates

Increase Your Conversion Rates By T.E. Cunningham As online marketers, we know one of the most important jobs we have for many of our clients is to increase their conversion rates. Sign-ups lead to sales. It’s that simple. Right? Uh, not so fast. Contests entries,...

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It’s Social Media, Not Sales Media

Social Media is not Sales Media By T.E. Cunningham A common mistake that many businesses make in their social media is pushing too much content out on product or services for sale. Our company has turned down business from potential clients who were adamant that all...

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Control Measures for your Small Business Social Media Accounts

  By T.E. Cunningham It’s a story those of us in social media management hear again and again: “Well I had an intern for the summer who knew all about social media, and they set everything up- so I don’t have any of the log-ins.” Social Media Permissions Would you let...

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Ten Quick Tips for Using Hashtags on Business Posts

Ten Quick Tips for Using Hashtags on Business Posts

Hashtags for Business Posts By T.E. Cunningham If you are posting for your business socially and are wondering about how to best use hashtags the following tips can help you get started. Remember hashtags are primarily pertinent to Facebook, Twitter, Instagram, and...

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Charitable Sponsorships for the Local Business Owner

By T.E. Cunningham You know your business has reached a certain level of success when not only do you have a barrage of media account executives parading through your company door every day, but you are consistently solicited for charitable giving and charitable...

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Networking to Grow Your Business

Are you Networking to Grow Your Business? By T.E. Cunningham I had a boss once who thought the best salesperson on my sales team was the person who made the greatest number of cold calls. It had nothing to do with the individual's close ratio or final performance...

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Considering Putting Radio Advertising in Your Marketing Mix?

Considering Putting Radio Advertising in Your Marketing Mix?

The Pros of Radio Advertising By T.E. Cunningham Radio advertising is quantitative and qualitative.  With a music or talk format, assumptions can be made about the kind of person listening:  age, sex, income, interests, and more.   When considering utilizing a station...

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Measuring Your Social Media Return on Investment

Measuring Your Social Media Return on Investment

By T.E. Cunningham As a business owner, you may be struggling with how to measure your social media return on investment of both time and money on your social media outlets. Welcome to a very, very large club. Social media applies to every area of...

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