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Networking to Grow Your Business
Are you Networking to Grow Your Business? By T.E. Cunningham I had a boss once who thought the best salesperson on my sales team was the person who made the greatest number of cold calls. It had nothing to do with the individual's close ratio or final performance...
Considering Putting Radio Advertising in Your Marketing Mix?
The Pros of Radio Advertising By T.E. Cunningham Radio advertising is quantitative and qualitative. With a music or talk format, assumptions can be made about the kind of person listening: age, sex, income, interests, and more. When considering utilizing a station...
Measuring Your Social Media Return on Investment
By T.E. Cunningham As a business owner, you may be struggling with how to measure your social media return on investment of both time and money on your social media outlets. Welcome to a very, very large club. Social media applies to every area of...
Basics for Marketing Your Small Business
By T.E. Cunningham You can find a top ten list and countless articles with catchy titles on all the "do’s" and "don'ts" for marketing your small business when you are not in the position to hire a marketing director. The problem is, you don’t have the time when you...
Creating Effective and Compelling Marketing Messages
By T.E. Cunningham Business owners who don’t have a dedicated marketing staff often struggle when it comes to developing their marketing and advertising copy. As a business owner, you are the expert in your field. However, you may not be well versed in marketing and...
Fear Not Social Media
Luddite: someone who is opposed or resistant to new technologies or technological change. (Dictionary.com) For business owners, especially those not tech savvy themselves, resisting utilization of social media can be a deterrent to maximizing your bottom line. Tweet...