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Breaking Down Instagram’s Algorithm
By Charlotte Richter In 2019, Instagram switched from reverse-chronological feeds to an algorithmic feed, meaning the platform prioritizes content it thinks users will like by acknowledging the time and engagement happening on specific posts or accounts. The content...
Ten Things I Wish I Knew When I Started My Career
By TE Cunningham It’s that time again – interns starting at the office. I was thinking about how early in their career path they are, and what I wish I had known when I was their age, just finishing up college and getting ready to start a promising career. Here are...
Become a Facebook Marketing Guru for Your Small Business
By Kelly Woodward, Digital and Social Media Manager for TLC Marketing Consultants If I told you that your business or brand could potentially be in front of 1.52 billion people per day*, would that perk your ears up? If not, it should. In this age of social...
SMB’s Must Secure Ownership of Website & Social Networks
Many small business owners don’t want to wrap their arms around digital and social media; websites, SEO, SEM, Facebook, LinkedIn – the fact is it can be overwhelming to an owner who is not marketing-savvy or is simply too busy with running the business to be the one...
Writing a Blog People Want to Read
Whether you want to author a nice quick piece for a LinkedIn Post or start a full-blown series that you host from your website or the myriad of blogging sites out there, here are some surefire ways to make sure your blog engages readers. Hook them immediately. If you...
Simple Ideas to Upgrade Your Facebook Page
By T.E. Cunningham You started your Facebook business page a year ago and are working on regular posting. That’s a great start – content is absolutely the most essential part of the process. That said, there are some small tweaks you can make to take your Facebook...
Seven Traits of Great Salespersons
By T.E. Cunningham I’ve spent most of my career having a sales department under my area of responsibility, yet I’ve also spent most of it having a multitude of sales and account executives calling upon me as well. I’ve always been amazed at how poor the ratio is of...
Simple Branding for Small Business Owners on Social Media
By T.E. Cunningham You have forty things on your to-do list today, and the first one you are going to move to the bottom is working on your social media – sound familiar? With the majority of adult Americans on Facebook and other networks, small business owners should...
11 Tips for Writing Good Online Ad Copy!
By T.E. Cunnigham Sometimes the inspiration well runs dry. We have all had that horrible feeling. That blank word document is staring back at you from your laptop waiting for you to turn it into compelling ad copy that moves the needle for your client - without using...
The Fundamentals of a Good ‘Ole Brainstorming Session
By T.E. Cunningham In this ever-evolving world of online distraction and struggling to find time to get everything done in the workday, sometimes creativity takes a back seat. Don’t let it! Brainstorming is a great way to fight tired thinking. Here are ten quick tips...