Communication has become an essential tool to succeed in the business world, maybe no place more important than in sales divisions and customer service departments. Social dynamics mediums like phone calls, talking to your boss, emailing potential customers, interviews and networking require excellent communication skills. Mastering several kinds of communication skills is a must for a quality salesperson.

1. Verbal Communication

The way you talk to your client is an insight into who you are. It will determine if you are trustworthy and if you know your stuff. So, when it comes to talking to a client, speak confidently, because if you don’t, the client won’t be confident in you or what you’re trying to sell. So, be confident and leave them wanting to do business with you!

2. Interpersonal Communication

Make sure to balance both verbal and non-verbal communication. When talking to your client, all focus should be on the people you are presenting to and what you are presenting to them. If you check your phone multiple times while presenting to your client, it shows them there is something more important to you than the time you are spending with them, and they will most likely go another direction. The same principle applies to when you are talking to your boss; give them your full attention when they are speaking to you. This shows that you care and are interested in what they have to say.

3. Visual Communication

Visuals are vital to any business. The majority of consumers will click or read an ad if it is visually appealing to them. When it comes to presenting to your client, create a visually appealing campaign beforehand, or use examples to show them how it would appear. Clients are more likely to go with you if you can visually show them campaigns that are catered to them.

4. Listening

Listening is an essential form of communication, especially when it comes to your clients and boss. Your client will always have feedback and things they want to add or change – so you must listen. Good salespersons are accommodators; make sure you’re listening to their wants and needs and not just what can make you the most money. Adept listening skills will ensure that you are more successful in creating the right campaign for your client.

5. Formal/Informal Communication

Formal communication is all about reports, emails, proposals and so on. Using formal communication creates a professional work ethic that you should master when talking to your client and your boss at the beginning of any relationship. However, once you have formed a good relationship with your client or boss and are more comfortable, in most cases, it is acceptable to use informal communication. As for your boss, they will set the tone, and you will know pretty quickly if they prefer formal or informal communication.

All five of these communication skills are valuable to you as a salesperson. If you learn these skills, you will likely leave a good impression and form deep relationships with your clients, which should translate to sales success.