By Kody Ross

The new year will be upon us soon, and I probably speak for most of us when I say, “I am glad to put 2020 in the rearview mirror!” What better way to ring in the new year than one more great promotional offer from your SMB? New Year’s Eve is the last holiday in the holiday season, so make sure you go out with a bang!

Here are some quick ideas:

New Products

Whether you are adding New Year’s themed drinks to your menu, or sparkly New Year’s Eve outfits, let those new items shine through. Consumers love shopping for special events and limited-edition items. Make sure they feel and see the holiday spirit when walking into your business and taking advantage of your latest promotion.

Make A New Year Calendar

Send an email out, attaching a calendar for the next year. Fill the calendar with exciting events you want to have, and special days planned in advance. Encourage your customers to save the date for important upcoming days ahead. Enter the appropriate events on Facebook as well, and then dial up the posting on all social as each event approaches.


New Year’s Eve conveniently falls right after the holiday season, which means returns. Lots of them. So, if you’re in the retail business, be prepared. For every return, encourage your customers to check out your New Year’s-themed new arrivals!  

Pop the Bubbly

You don’t have to be a restaurant or bar to host an epic New Year’s Eve bash, with a champagne toast and a midnight countdown. Make sure that you set the mood with fancy décor and the perfect music. A special menu for the big night and a festive-themed cocktail to go with it will help ensure your success. You can either sell tickets to it or work it into selling merchandise. For instance, if you are a boutique, work in a fashion show of the season’s top picks and let customers buy that night.

Get Social New Year’s Day

What would the New Year be without resolutions? Post on social media and have your audience comment on their favorite inspirational quote to help kick off the New Year. Offer a resolution for the business that is customer-centric as part of your post.