By TLC Marketing Consultants During the Digital Age, one marketing strategy that has experienced tremendous growth is influencer marketing. Influencer marketing is a brand collaborating with online content creators, preferably with large followings, to promote their product or services. You want to identify an influencer that has credibility and their following trust to lead them to a great product. Influencer marketing aims to increase brand awareness, engagement, conversion rates, and ultimately revenue for a brand. A Growing Industry Influencer marketing has received exponential growth alongside the rise of social media platforms such as Instagram, YouTube, TikTok, X (formerly Twitter), and [...]

By TLC Marketing Consultants In the digital age, mobile devices are the most important to cater your marketing to. What was once seen as optional has become an absolute necessity, and that is optimizing your website for mobile users. According to Research.com, recent statistics found that mobile devices account for approximately 50.48% of web traffic while desktop devices account for 46.51%. This goes to show that mobile devices already are more important for web browsing than computers, and the gap is only widening. Create a Friendly Design Making a website that can fit and run smoothly on any device and [...]

BY TLC Marketing Consultants In the digital age as of today, businesses are constantly seeking innovative ways to enhance their customer support. In recent years, the use of chatbots is one the most effective solutions for different situations. These AI-powered tools are revolutionizing the customer service landscape, offering an abundance of benefits that significantly improve the customer experience while streamlining operations for businesses. To learn how to create an AI customer service bot that customers would not hate, check out this article here. First and foremost, chatbots provide 24/7 support, ensuring that customers can get assistance whenever they need it. [...]

BY TLC Marketing Consultants   In the highly digital competitive world, attracting visitors to your website is not enough anymore. However, the ultimate goal is converting those visitors into customers. A High conversion rate is a key indicator of your website’s success and efficiency. Don’t know what a conversion rate is? Check out this article.   OPTIMIZE LANDING PAGES Your landing pages are often the first interaction a visitor has with your site. Ensure these pages are clear, focused and aligned with the visitor’s intent. Use compelling headlines, concise and persuasive copy and strong calls-to-action (CTAs) to guide users towards [...]

By TLC Marketing Consultants Building a strong brand identity online is increasingly important as the digital marketplace grows. Characteristics of a strong brand include getting attention, converting to sales, leaving impressions, encouraging customer loyalty, differentiation, and more. Here are ways to build a strong brand identity online. Differentiate from Competition Everything from your logo, colors, fonts, slogans, and design style goes into what makes your company unique. Look around at other companies and competitors and see what they are doing, and whether it is successful or not. You must be consistent across all platforms with the overall design or else [...]

By TLC Marketing Consultants - Landing pages are a way to send users to a place for them to do a specific action. Whether it be purchasing, signing up, or registering for something from the company, they want to get something out of you on landing pages. Ads are the same way; the firm is trying to persuade you to do something that benefits them. A good copy will do two things; it will capture attention and drive action. I will share some tips to help create great copy. Start With a Strong Headline The headline is the first thing [...]

By Tammy Cunningham - Have you ever wondered how the top websites when you search on Google get to the top? The websites listed first have great search engine optimization (SEO), which is an aspect of marketing focused on increasing the visibility of websites on search engine landing pages. Organic website traffic is all about getting clicks on your website without having to pay for them, making it imperative to have a plan for SEO. Today I will be discussing the role that SEO has in driving organic traffic Improve Search Engine Rankings The purpose of SEO is to improve [...]

By Tammy Cunningham - In the digital age, mobile devices are the single-most important device to target your marketing to. What was once seen as optional has become an absolute necessity, and that is optimizing your website for mobile users. According to Research.com, recent statistics found that mobile devices account for approximately 50.48% of web traffic while desktop devices account for 46.51%. This goes to show that mobile devices are already more important for web browsing than computers, and the gap is only widening. Create a Friendly Design It is extremely important to design a website that fits and runs [...]

By Tammy Cunningham -   A/B testing is a pivotal method in digital marketing. It involves comparing two versions of a website, email or ad (version A and version B) to determine which one performs better in achieving a specific goal, (like conversion rates or increased click-through rates) blending the art of creative design with the science of statistical analysis in which optimizes online performance.   THE SCIENCE BEHIND A/B TESTING At its core, A/B testing is like a scientific experiment. Marketers start by formulating a hypothesis- an educated guess on how a change might improve performance. An example of [...]