BY TLC Marketing Consultants   In the highly digital competitive world, attracting visitors to your website is not enough anymore. However, the ultimate goal is converting those visitors into customers. A High conversion rate is a key indicator of your website’s success and efficiency. Don’t know what a conversion rate is? Check out this article.   OPTIMIZE LANDING PAGES Your landing pages are often the first interaction a visitor has with your site. Ensure these pages are clear, focused and aligned with the visitor’s intent. Use compelling headlines, concise and persuasive copy and strong calls-to-action (CTAs) to guide users towards [...]

By TLC Marketing Consultants Building a strong brand identity online is increasingly important as the digital marketplace grows. Characteristics of a strong brand include getting attention, converting to sales, leaving impressions, encouraging customer loyalty, differentiation, and more. Here are ways to build a strong brand identity online. Differentiate from Competition Everything from your logo, colors, fonts, slogans, and design style goes into what makes your company unique. Look around at other companies and competitors and see what they are doing, and whether it is successful or not. You must be consistent across all platforms with the overall design or else [...]

By TLC Marketing Consultants - Landing pages are a way to send users to a place for them to do a specific action. Whether it be purchasing, signing up, or registering for something from the company, they want to get something out of you on landing pages. Ads are the same way; the firm is trying to persuade you to do something that benefits them. A good copy will do two things; it will capture attention and drive action. I will share some tips to help create great copy. Start With a Strong Headline The headline is the first thing [...]

By Tammy Cunningham - Have you ever wondered how the top websites when you search on Google get to the top? The websites listed first have great search engine optimization (SEO), which is an aspect of marketing focused on increasing the visibility of websites on search engine landing pages. Organic website traffic is all about getting clicks on your website without having to pay for them, making it imperative to have a plan for SEO. Today I will be discussing the role that SEO has in driving organic traffic Improve Search Engine Rankings The purpose of SEO is to improve [...]

By Tammy Cunningham - In the digital age, mobile devices are the single-most important device to target your marketing to. What was once seen as optional has become an absolute necessity, and that is optimizing your website for mobile users. According to Research.com, recent statistics found that mobile devices account for approximately 50.48% of web traffic while desktop devices account for 46.51%. This goes to show that mobile devices are already more important for web browsing than computers, and the gap is only widening. Create a Friendly Design It is extremely important to design a website that fits and runs [...]

By Tammy Cunningham -   A/B testing is a pivotal method in digital marketing. It involves comparing two versions of a website, email or ad (version A and version B) to determine which one performs better in achieving a specific goal, (like conversion rates or increased click-through rates) blending the art of creative design with the science of statistical analysis in which optimizes online performance.   THE SCIENCE BEHIND A/B TESTING At its core, A/B testing is like a scientific experiment. Marketers start by formulating a hypothesis- an educated guess on how a change might improve performance. An example of [...]

By Tammy Cunningham - With the recent rise of social media over the years, it has never been more important to advertise on many platforms. According to Smart Insights Digital Marketing, 5.07 billion people around the world use social media, and with that number only rising, businesses are shifting from traditional advertising to social media advertising at a rapid rate. You may notice advertisements more often than you have in the past on platforms such as Twitter, Instagram, TikTok, etc., this is no surprise as it goes to show the seismic shift in how businesses advertise over the last couple [...]

By Tammy Cunningham - Video Content is a relatively new way for firms to market and leverage their brand and products compared to other traditional marketing ways. With top-rated social media apps such as TikTok, Instagram, YouTube, and more having video content as their top posting format, including video content in a marketing plan has never been more important. In this blog, I will share tips to make your video content appealing to viewers. Have a Compelling Intro Often called the hook of a video, the first 5 seconds are the most important video of the whole video. This is [...]

By Tammy Cunningham - In today’s digital age, there is more competition than ever, and with attention spans growing shorter, businesses need a way to connect with customers effectively and sustainably. Content marketing is a great answer to these problems, as it is easy to deploy, cost-effective, and can help attract and retain customers. There is a large array of methods that fall under the content marketing tree, such as blogs, videos, newsletters, social media posts, and many more. Any of these can be effective with a proper plan and execution. All content marketing has core goals and purposes it [...]