By Tammy Cunningham
Video Content is a relatively new way for firms to market and leverage their brand and products compared to other traditional marketing ways. With top-rated social media apps such as TikTok, Instagram, YouTube, and more having video content as their top posting format, including video content in a marketing plan has never been more important. In this blog, I will share tips to make your video content appealing to viewers.
Have a Compelling Intro
Often called the hook of a video, the first 5 seconds are the most important video of the whole video. This is because the first 5 seconds determine whether a user continues watching or gets uninterested and scrolls past. Attention spans are shorter than ever and will continue to shrink, so making sure your first 5 seconds are as compelling as possible is very important. Some good examples of a gripping hook are a surprising fact, an intriguing question, or a visual.
Tell a Story
Stories are a strong way to get people engaged in your video. Having a clear sequence of events with a beginning, middle, and end will give a video great flow and help viewers understand it better. People love stories, and they are a great way to make your content relatable to the viewer. Examples of good stories you can tell within your video are funny stories to hit the viewer’s humor, sad stories to garner sympathy, informative stories to intrigue the viewer, or even skits.
Make it Short
Going back to the attention spans mentioned briefly above, they are shorter than ever, so keeping your video content short will cause maximum viewers. 1-2 minutes is the duration that should be aimed for, anything too short won’t get enough information across, and anything too long, while you can go more in-depth, people will get uninterested and click off. Delivering your message and key information quickly is ultimately the most important currently.
Tailor to Target Audience
This is important for all forms of marketing, but especially for video content. If you upload a video that shares your brand but does not include interests or mentions of your target market, then you might as well not post it. People will simply not watch a video on something they are not interested in, so molding your video content to your target audience is uber-important to keep people watching and engaging with your brand.
Cater to Mobile Viewing
The apps that your video content is most likely to be posted to like TikTok, Instagram, YouTube, Twitter, and more are mostly consumed on phones currently. Make sure that the dimensions of your video are the dimensions of mobile phones. Also, make sure text and visuals are easy to see, you wouldn’t want them to be too small on phone screens.
Partner With Us
Making video content is a much different beast than picture marketing, we know it can get difficult to learn how to upload smooth and effective videos. On top of already managing your business, creating videos for your company may not be realistic without some help. This is where we come into the picture, we at TLC Marketing Consultants are committed to helping you with your marketing needs. To contact us visit our website https://tlcmarketingconsultants.com/ send us an email at in**@tl*********************.com or give us a call at 913.904.2125.