By TLC Marketing Consultants
Landing pages are a way to send users to a place for them to do a specific action. Whether it be purchasing, signing up, or registering for something from the company, they want to get something out of you on landing pages. Ads are the same way; the firm is trying to persuade you to do something that benefits them. A good copy will do two things; it will capture attention and drive action. I will share some tips to help create great copy.
Start With a Strong Headline
The headline is the first thing that the user will see, so it must grab attention. Qualities of a strong headline include being clear, interesting, and using powerful language and there should be no question about the topic. There should be no question about the topic of the headline, and it should create intrigue in the viewer. Using powerful words is much better than vague words, it makes the headline more direct.
Know Your Audience
Understanding who you are trying to write copy for before you start is pivotal. Being informed on things such as your audience’s demographics, interests, values, pain points, and more is needed to tailor the right message. Making content relatable is a great way to increase clicks, sales, conversion rates, and brand awareness.
Prioritize Conciseness
Being concise in your copy is a great strategy to implement with how quickly people scroll or click away. Eliminating filler words and getting straight to the point allows for every word to have meaning. People don’t want to read a whole paragraph when it could be condensed into 1 or 2 sentences. Utilizing text formats such as bullet points, lists, and subheadings is helpful.
Focus on Benefits
Focusing on the benefits of what your business is trying to sell is important because the purpose of ads and landing pages is to promote a specific action. For example, if a company is trying to sell a product via an ad or landing page, they shouldn’t just list features of the product, they should emphasize how the product will help the consumer.
Higher Conversion Rates with Landing Pages
Conversion rates are a metric that shows the percentage of users who take the desired action of a brand’s ad. According to KlientBoost, the average lading page conversion rate is 9.7% while average website home page conversion rates are between 2% and 5%. Landing pages on average have conversion rates well above traditional home pages.
End with a Call to Action
Having a call to action is what ads and landing pages are ultimately trying to get the viewer to do. Whether the purpose is to sell a product, sign up, or register, there needs to be a call to action to remind readers what to do next. If there is no call to action, the reader could potentially forget why they read the copy altogether, or not even realize what the copy is trying to communicate to them.
Partnering With Our Marketing Agency
Compelling copy is critical when trying to get a viewer of your ad or landing page to do what you want. We are here to help you out with this and any of your other marketing needs! Visit our website at tlcmarketingconsultants.com, email us at info@tlcmarketingconsultants, or call 913.904.2125