Good planning, creativity and core messaging in press efforts attract positive media attention and engagement, which contribute to a successful public relations campaign. The use of video, photographs, community event reporting and more can further highlight the effort and “cut through” the clutter on the “newsroom desk.”
As the dominance of the newspaper gave way to broadcast media advertising and news consumption online, the strategy around a good public relations campaign has changed dramatically. Over the last two decades, PR specialists focus a large majority of their time on content creation. Additionally, traditional, digital and social media platforms are key to the planning, implementation and execution process of a good campaign. At all times, we are an extension of your organization, and on task with helping achieve your goals.
Content creation and engagement are the two main buzzwords, and it is our job and goal to be in constant communication with the media and as a derivative, your target audience. The more organic and creative we can be in that effort, the better the potential results.