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Getting Started on Twitter for SMBs

Getting Started on Twitter for SMBs

By TE Cunningham & Shea Eckert Social media can seem overwhelming to the small business owner; even worse, it can be time-consuming. If you don't have a marketing employee to take the reigns for you, here are some brief guidelines to get you started. Create your...

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Safer Internet Day: Avoiding Danger Online

Safer Internet Day: Avoiding Danger Online

By Shea Eckert Since the world wide web was first invented in 1990, the world has had growing, high-speed access to information on any topic one can imagine. People across the globe have become more reliant on the internet for everyday tasks such as driving...

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Getting Started on Facebook for SMBs

Getting Started on Facebook for SMBs

By TE Cunningham & Sofia Thompson Social media can seem overwhelming to the small business owner just starting. If you don't have a marketing employee to take the reins for you, here are some brief guidelines to get you started. Create your Facebook page and fill...

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5 Ways to Take Initiative Before Tax Season

5 Ways to Take Initiative Before Tax Season

By Shea Eckert As we enter the last month of the year, it’s a magical holiday season for many, but for SMB owners, it’s also leading to the most dreaded - tax season! Tax season can be highly stressful if you do not prepare properly and stay organized throughout the...

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How You Can Show Support on Small Business Saturday

How You Can Show Support on Small Business Saturday

By Sofie Thompson As small businesses are still financially recovering from the pandemic, supporting them is more critical than ever. This weekend, you can celebrate Small Business Saturday, a nationwide event where business owners, civic leaders and shoppers come...

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How Small Business Owners can Target Likely Consumers

How Small Business Owners can Target Likely Consumers

By Shea Eckert When starting a business, SMB owners often struggle to find their business’s correct target market in the early stages. What is a target market, you ask? A target market is a narrowed-down audience by which each company is most likely to impact or...

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Five Halloween Marketing Ideas for your SMB

Five Halloween Marketing Ideas for your SMB

By Samantha Matz Halloween is right around the corner, and it is an excellent opportunity to market your company. As an SMB owner, you may have a minimal marketing budget, so you must seize inexpensive ways to get the word about your brand, products and services. With...

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Three Tips for Writing Engaging Ad Copy for PPC

Three Tips for Writing Engaging Ad Copy for PPC

By Samantha Matz Although technology is everchanging, PPC (Pay Per Click) ads such as Google AdWords and Facebook Ads remain one of the most effective ways to move the needle on sales almost immediately. Whether you want to drive traffic to a landing page or have...

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Supporting Social Causes on Instagram for SMBs

Supporting Social Causes on Instagram for SMBs

By Annie Urban After the past two years, getting involved with positive charitable organizations is more critical than ever for small businesses. Consumers’ loyalty goes beyond product satisfaction – consumers want to support companies that support the causes they...

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