Humor as an Effective Marketing Tool for SMBs

Humor as an Effective Marketing Tool for SMBs

By Annie Urban Humor is an effective tool in the world of marketing. Laughter is one of the best medicines, and in today’s society, people often look to social media to get their daily dose of it. So why not add some humor to your social plans? Before you get started,...

Ten Ways to Improve Customer Service

By Clare McNeeley Good customer service is a big piece of the sales equation. According to a Wunderman study, 79% of customers will buy from brands they believe care about their customers. For SMB owners, putting a strong focus on customer service is essential to...
Five Mistakes to Avoid on Social Media

Five Mistakes to Avoid on Social Media

By Clare McNeeley Are you struggling to grow Followers on your SMB’s social media? Or, maybe you aren’t seeing the engagement you want with your posts. Perhaps you have people unfollowing you with frequency. Growing successful media channels takes time, strategy and...
How to Find Your Next Great Salesperson

How to Find Your Next Great Salesperson

By Clare McNeeley Finding a great salesperson is not an easy task today. Some people maintain great salespersons are born, not developed. The truth may lie somewhere in between. So how do you go about recruiting and hiring that one in a million salesperson? Here are a...
Four Quick, Free Marketing Ideas for Your SMB

Four Quick, Free Marketing Ideas for Your SMB

By Annie Urban SMBs may struggle with limited funds for their marketing plan. As such, SMB owners have to get scrappy and look for low and no-cost opportunities to promote their goods and services. The other common challenge for owners when it comes to marketing is...